Content marketing is a tactic that is gaining a lot of buzz in the public relations, marketing, and communications industries as the new way to grow your business’s online presence. If this is the first you’ve heard of it―get ready—you most likely will be hearing much more about it in the near future and may even be involved with it directly.
While content marketing is unlikely to replace traditional marketing efforts that jansan manufacturers, distributors, and cleaning contractors have employed, such as advertising in print and online publications, this tactic is designed to complement or supplement these efforts. And for some companies, it may prove to be a marketing powerhouse.
According to a study* recently released by McGraw Hill Construction regarding green operations in retail, hotel, and hospitality properties, 28 percent of hotel properties reported putting an emphasis on green and sustainable strategies in 2011. By 2013, that number had jumped to 48 percent, and is expected to rise even further, to 62 percent, by 2014.
Green strategies include reducing energy and water use; recycling and managing waste; improving indoor air quality; transferring to green cleaning products and practices; and, when constructing new facilities or remodeling existing ones, building and designing with green principles in mind.
FORT WORTH, TX — About a year ago, Powr-Flite, a leading manufacturer of floor care equipment, began a monthly news advisory called the “Powr-Flite Floor Care Troubleshooter.”
According to Debby Davis, product manager for Powr-Flite, ever since the program began the company has received a number of questions from cleaning professionals, asking for help in addressing their specific floor care challenges.
Three presentations at the recent ISSA/INTERCLEAN tradeshow in Las Vegas involved online marketing strategies and producing “remarkable” content was a reoccurring theme. What exactly is “remarkable” content and how does it differ with other forms of content?
Remarkable content distinguishes itself from other forms of content because it does or contains the following:
Done right, remarkable content can position your company not as just a seller of stuff, but as a reliable source of information. And its benefits compound, adds consultant Jay Baer, who calls content an “information annuity.” Likewise, Marcus Sheridan of River Pools and Spas who has built his pool installation business with remarkable information calls content “the ultimate gift that keeps on giving.” (More on Marcus and River Pools i
“The one who has more engaging content wins, because frequent and regular contact builds a relationship,” says Joe Pulizzi, author (with Newt Barrett) of Get Content, Get Customers (McGraw-Hill, 2009). “”Content is survival.”
“Content is king.” – Bill Gates
What do IBM, Best Buy, John Deere, Coca-Cola, the United Way, and many other distinguished organizations all have in common?
They all publish their own online magazines as a way to market their companies, their products, and their services. And, these publications are totally separate from their company Web site.
It actually all began with The Furrow, started by John Deere about 110 years ago. It was America’s first publication specifically designed to address the needs of farmers…and, of course, tactfully promote John Deere products as well.
Content marketing, which I defined in a previous post, is a marketing strategy based on the sharing of quality, credible, and pertinent information – often on a separate online platform – that generates traffic to your Web site and, along with it, interest in your company and its products.
Did you know terrazzo floors were once referred to as the flooring “meant for kings and queens” and that George Washington specifically asked that terrazzo floors be installed in some rooms in his Mount Vernon home?
Terrazzo floors are made from a combination of crushed marble and granite chips mixed with cement or a resinous binder and poured into the facility. Once dry, it is honed and polished using diamond abrasives. After it is installed, terrazzo can be cleaned and maintained as most other floor surfaces by sweeping or dry mopping, damp mopping, finishing, and buffing or burnishing.
The U.S. Occupational Safety and Health Administration (OSHA) is making changes that are going to impact the professional cleaning industry, according to a press release.
OSHA is modifying the Hazard Communication Standard to ensure that information and labels on chemicals manufactured and used in the U.S. are “harmonized” with those manufactured in most other parts of the industrialized world, the release stated.
Crown’s Commercial Clean Machine® Mat is so effective at keeping soil and moisture outside that it is known as the “clean machine.” Designed for indoor and outdoor use, this scraper mat is made has durable, polyethylene blades instead of carpet fibers that outperform all other scraper mats on the market today. Effective in heavy traffic areas, the “clean machine” holds four times more dirt than other scraper mats. And, when it needs to be cleaned, just shake or rinse with a hose.
For more information, visit www.crown-mats.com or call toll-free 1-800-628-5463.
Over the past few weeks, I have posted several items on LinkedIn and my blog about Content Marketing. As we know, content marketing is a marketing program based on the sharing of quality, credible, and pertinent information – usually on a separate online platform – that generates traffic to a company web site and, along with it, interest in a company’s products and services.
One recent example of a successful Content Marketing campaign comes from an unexpected source: Sears. Sears has not had a good year for some time. Invariably, every time Sears releases an earnings report, it’s bad news. However, there is one area in which they shine, and that is fitness-related products. In fact, Sears is invariably listed as the largest or one of the largest sellers of fitness products in the United States.