Who Are We?AlturaSolutions Communications is a communications and corporate communications firm founded by Robert "buzz" Kravitz that works exclusively for Jansan, foodservice, and other building-related manufacturers and organizations. Our specialty is educational, how-to articles that skillfully discuss the benefits and features of your company's products and services, all the while educating the end user. Why Not Just Advertise?
And, it's not only the volume of advertising that works against its effectiveness, it's also the number of different messages we are exposed to every day. In fact, more than 900,000 different brands are currently being advertised in the U.S. media. "As advertising has proliferated and become more obnoxiously insistent, consumers have gotten fed up," writes Regis McKenna in the Harvard Business Review. "The more advertising seeks to intrude, the more people shut it out." How AlturaSolutions Can HelpAlturaSolutions Communications does not promote our clients products by advertising. Instead, we communicate with end customers through educational, how-to articles that skillfully discuss the benefits and features of your company's products and services. We also produce an ongoing stream of news stories, product releases, and case studies promoting the benefits of your products and services. But does it work? People have a greater tendency to believe what they read than what they see advertised—assuming they see the ad at all. Most people know that advertising is a one-sided message. So, to really find out what is the best brand or product to purchase, buyers ask other people, read articles, and search for information published in newspapers and magazines. And although people may not believe everything they read in newspapers and magazines, they are definitely influenced by them. As motion picture legend Will Rogers once said, "All I know is what I read in the newspapers." Additionally:
For More Information Contact:AlturaSolutions Communications |
P.O. Box 13367 Chicago, Illinois 60613-0367 | Tel: 773.525.3021 | Fax: 773.525.3041 | info@alturasolutions.com
Advertising is great. It helps keep your products and company in the eyes of the consumer. However, advertising can be very expensive and, for many of us, it's starting to look a lot like wallpaper. It's everywhere—so much so that we often don't really even notice it any longer.